Archive for the ‘in the press’ Category

Poken featured on front page of Nikkei Shimbun

Wednesday, April 21st, 2010

On April 7, a reporter and cameraman from the Nikkei Shimbun attended the Business in Japan event. They interviewed several guests and asked about their experience with poken. More specifically they wanted to know how poken is used in a business environment, for professional purposes.

Business in Japan is a community with more than 10,000 members on LinkedIn, one of the most popular global social networks to share business contacts.

Last year Rob Pereyda, the founder and manager of the group, started organizing networking events so the group members can also meet with each other in real life. The event earlier this month drew almost 1,000 attendees. Given the international character of the event and the broad range of industries represented by the participants Poken Japan acted as a sponsor in collaboration with JExpert.jp and the organizing team. As mentioned in an earlier blog post the raffle participants were offered included pokens and one of them will win an iPad offered by JExpert.

On April 15 the article was published, on the front page of the evening edition. We have received a lot of very positive reactions since!

We would like to thank everyone for participating in the interviews, especially @ipodgasuki-san and @masakawamukai-san.

Poken featured on front page of Nikkei Shimbun Evening edition on April 15

Poken featured on front page of Nikkei Shimbun Evening edition on April 15

Poken everywhere - Hi Four! (Photo by Leon Tsunehiro Yu-Tsu Tai)

Poken everywhere - Hi Four! (Photo by Leon Tsunehiro Yu-Tsu Tai)

Rob Pereyda (organizer BiJ), Tom Van de Weghe (VRT tv news) and Leon Tsunehiro Yu-Tsu Tai (picture)

Rob Pereyda (organizer BiJ), Tom Van de Weghe (VRT tv news) and Leon Tsunehiro Yu-Tsu Tai (picture)

Some blog posts:

Twitter loves Poken (x 3)

Saturday, October 24th, 2009

Twitter has seen stellar growth in the past months, not only overseas but also in Japan.

The micro-blogging service has been an important part of Akoni’s strategy to launch Poken in Japan and it continues to be a cornerstone of our further growth here.

Our official @PokenJapan account has already over 5,500 followers and continues to grow day after day.

Lots of cool things have happened in the past weeks and here are a few we would like to share with you:

[1] On October 9 the book 「ツイッター 140文字が世界を変える」 (Twitter - 140 characters changing the world) was published by Mycom Books.

Authors are the famous bloggers Mr. Kogure of Netaful (@kogure) and Mr. Ishitani of Mitaimon (@masakiishitani). Congratulations!

You can find an interview with Yoshimi about our official @PokenJapan account on page 143 in the list with business show cases.

The book is available on Amazon.co.jp.

book

[2] As Twitter gets bigger, also the navigation site Twinavi is becoming more popular. You can now find our official @PokenJapan account in the list with corporate accounts!

More details here: http://twinavi.jp/company/detail/163

[3] Another book which was published only a few days ago is
『Twitter マーケティング 消費者との絆が深まるつぶやきのルール』 (Twitter Marketing). Authors are Mr. Yamazaki, Mr. Nozaki, Mr. Saito and Mr. Kawai. Our @PokenJapan official account is being featured once more. Thank you very much!!!

twitter_book2

This book gives easy to understand advice on how to get started with Twitter as a marketing tool. You can order it directly on Amazon.co.jp. Check it out!